To develop great apps you need a deep knowledge of iOS. You also need a finely tuned sense of what motivates 500 million loyal iPhone and iPad users. iOS 7 introduces many new visual changes, as well as better multitasking, dynamic motion effects, and much more. This book helps you use those features in apps that will delight your users. iOS 7 in Action is a hands-on guide that teaches you to create amazing native iOS apps. In it, you'll explore thoroughly explained examples that you can expand and reuse. If this is your first foray into mobile development, you'll get the skills you need to go from idea to app store. If you're already creating iOS apps, you'll pick up new techniques to hone your craft, and learn how to capitalize on new iOS 7 features.